India is rocketing on new investors, as an alternative to China: Apple sets standards by partially relocating its production to India

Built for mass production: Foxconn factory in China for Apple products

Not solely relying on China, this is what many companies are currently trying to achieve. As simple as it sounds, it's challenging to implement in production practice. Apple is now putting its words into action. Production partner Foxconn has started the production of the iPhone 15 in its factory in Sriperumbudur, located in the Indian state of Tamil Nadu. This is the first time a new iPhone is being produced on a larger scale outside of China.

What's noteworthy is how Apple has managed the operational risk of the production relocation. Tim Cook and his team are not relying on a new service provider in India. The risk of a new partner would have been unmanageable given the high production volumes and tight schedules. Instead, Apple is moving with its trusted partner Foxconn. Old partner, new factory, new country, shared risk. This model could set a precedent. Wisdom is a strong word, but perhaps it's apt here.